Stallone explores Soviet roots with vodka deal
Tuesday, September 09, 2008
Reuters
- Hollywood actor Sylvester Stallone, mighty destroyer of Soviet opponents in the "Rambo" and "Rocky" movies, now plans to advertise Russian vodka. Russian vodka producer Synergy said on Friday it had signed a one-year contract with Stallone, who will appear in television and newspaper advertisements for the vodka brand Russian Ice, starting September 1. Sources valued the deal at $1 million.
Stallone, whose film character John Rambo killed Soviet troops by the dozen in Afghanistan and whose Rocky Balboa humiliated Soviet boxer Ivan Drago will advertise the product under the slogan: "There is a bit of Russian in all of us."
"The advertising campaign concept was based on the fact that the actor has Russian roots," Synergy said in a statement, referring to Stallone's great-grandmother, Rosa Rabinovich, from the Ukrainian town of Odessa.
The Rambo and Rocky movies were banned in the Soviet Union, but were hot property in the country's underground VHS market.
Stallone, whose film character John Rambo killed Soviet troops by the dozen in Afghanistan and whose Rocky Balboa humiliated Soviet boxer Ivan Drago will advertise the product under the slogan: "There is a bit of Russian in all of us."
"The advertising campaign concept was based on the fact that the actor has Russian roots," Synergy said in a statement, referring to Stallone's great-grandmother, Rosa Rabinovich, from the Ukrainian town of Odessa.
The Rambo and Rocky movies were banned in the Soviet Union, but were hot property in the country's underground VHS market.
1 Comments:
When famous personality of a country involve to promote a product, that works as a great marketing strategy. Now-a-days every company tries to involve famous personality like , movie star, sports person etc to increase fan following of their product. Russian vodka signed deal with Hollywood actor Stallone to increase their product fan following. Magic moments vodka signed Hrithik Roshan as their rand ambassador.By appointing fomous personalities they can easily influence a large number of people.I like to enjoy my drink with Cohiba cigars.As my favorite cigars are not easily available in the local market, so I buy them online.
commented by 
Kyle Foster, 4:19 pm
Kyle Foster, 4:19 pm
